RUNIC GIN
Runic is a concept branding exploration focused on creating a new alcoholic drinks brand using Norse mythology & culture as design inspiration.
Synonymous with Nordic culture, runes constitute a powerful and ancient system of language which is instantly recognizable, creating a strong foundation for a visual identity.
Seeped in semantics, runes create an emotive image of a strong, masculine and more primitive time; Themes that have been mirrored in the design of the bottle.
The angular, traditional profile of the bottle creates a juxtaposition with the curvaceous sculpted waves in the base which in turn give the impression of the rough seas and ice flows common in Scandinavia. This creates a stimulating visual image and a memorable impression on the consumer.
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